WALKING S MARKETING STRATEGY
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WALKING S MARKETING STRATEGY
  • Home
  • Meet Nate Heckman
  • FOR BRANDS & AGENCIES
  • FOR SMALL BUSINESSES
  • APPROACH
  • SECTOR EXPERTISE
  • CASE STUDIES
  • CONTACT
  • Freelance Moderating
A city skyline with text 'THE SMALL BUSINESS GROWTH CHALLENGE'.

  You're past the "friends and family" stage. Your business makes real money. But you're also past the point where you can just wing it on marketing and strategy.


You need someone to think clearly about your business—not to tell you what you want to hear, but to help you see what's actually working, what's broken, and where your real opportunities are.


That's what I do. I work directly with business owners on the strategy questions that move the needle: Where should you actually focus? How do you position yourself in a crowded market? What's the gap between your plan and your results? Why is your marketing not doing what you expected…?


3 WAYS TO WORK TOGETHER:

(1) MARKETING ASSESSMENT

YOUR NEED: Understand what marketing is working, what is not working, and the steps to getting it delivering sales


$1,500–$4,000* | 1–3 weeks


You're marketing. But is it working? And more importantly, do you actually know?

I'll look at what you're currently doing—where you're spending money, which channels are performing, where the gaps are—and give you a straight assessment: what's working, what's not, and what you should change.


  

How it works:

  1. Audit of your current branding, marketing efforts and channels
  2. Analysis of performance, gaps, and opportunities
  3. Strategic recommendations for improvement
  4. Review meeting to discuss findings and priorities

Deliverables:

Assessment report (PDF) + Review meeting


*Pricing range depends on the size and complexity of your business. 


CONTACT NATE to talk about assessing your marketing 

Modern co-working space with string lights.

(2) MARKETING PLAN

  YOUR NEED: A step-by-step plan for your marketing, with real actions, real dates, and a real budget


$1,500–$5,000* | 2–3 weeks

  

You know your customers. You know your business. But do you have a clear plan for how you're going to reach them and grow?

A marketing plan cuts through the noise. It tells you exactly what channels matter, who you're trying to reach, what message lands, how your brand should fit in, and how you'll measure if it's working.


I'll build a practical plan you can actually execute—not something that sits in a drawer.

  

How it works:

  1. Initial conversation about your business, customers, and goals
  2. Market and competitive research
  3. Strategy development and channel planning
  4. Review meeting to walk through the plan and next steps


Deliverables:

|Strategic marketing plan (PDF) + Review meeting


*Pricing range depends on the size and complexity of your business.


CONTACT NATE to talk about crafting your marketing plan

Man in cafe working on laptop and looking at phone.

(3) BUSINESS PLAN

YOUR NEED: A structured business plan that you can stress test against your own plans and budgets, and share with stakeholders or investors


$3,500–$7,500* | 2–3 weeks


Whether you're scaling, pivoting, seeking capital, or just want clarity on where you're headed, a solid business plan is your roadmap.


I'll help you think through your market, your competition, your financial model, and your path forward. The goal is a plan that makes sense—to you, to your team, and to anyone who needs to understand your business.


How it works:

  1. Deep conversation about your business model and growth goals
  2. Competitive landscape and market opportunity analysis
  3. Build financial projections and operational roadmap
  4. Review meeting to refine and lock in your plan


Deliverables:Business plan document (PDF) + Review meeting 


*Pricing range depends on the size and complexity of your business. 


CONTACT NATE to talk about crafting your marketing plan

See a Small Business Case Study:

CASE STUDY

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